AHDB Pork Mission
AHDB Pork Mission
In 2018, Taiwan opened the door to British pork for the first time and, since then, imports have grown healthily.
Agriculture and Horticulture Development Board (AHDB) Pork Mission was composed series of events/campaign in Taiwan since 2017 such as:
- Tasting/showcasing events targeting food service
- Missions into market
- Market Briefing with the Taiwan government
- Magazine articles displacement (via PR or paid advertorial)
- Trade shows
- B2B match-making
- Small trade meetings
- Site Visits (market, cutting plant, cold storage and retail outlet)
AHDB Delegation Tour (28-30 March)
On the first day (28-March), we hosted the "Taiwan British Meat Forum" where the Agriculture and Horticulture Development Board (AHDB) introduced UK pork, and then Mei-Chuan Hsueh and Yvonne Yen shared insights from the Taiwan side into the local pork industry and market situation.
On day 2, the delegation visited the Huannan Market and various processing factories, including Hsin Tung Yang, Mayfull Global Co., and Daddy Leader. The team tasted pork jerky and beef/pork noodles, and had an opportunity to observe actual cutting procedures.
Day 3 began with a meeting with the Bureau of Animal and Plant Health Inspection and Quarantine to learn more about the regulations and procedures UK firms need to follow when exporting to Taiwan.
BCCTaipei then hosted the "Quality Pork from BRITAIN Luncheon", which gave local and international importers in Taiwan the chance to sample premium British pork, prepared in four different ways.
Following the lunch, we hosted a matchmaking event, introducing 5 UK exporters to more than 16 Taiwanese and international importers, in an effort to build more connections between key individual players in the industry.
AHDB Delegates (Exporters)
AHDB East Meats West Luncheon 東西香遇美味呈現 — 英國優質豬肉品鑑會
15-March, Agriculture and Horticulture Development Board (AHDB) and BCCTaipei the "AHDB East Meats West Luncheon”, which welcomed local and international importers to sample premium British Pork prepared in four different ways: pork belly dish, 'crispy pata' style pork hock, chicken and ham hock terrine, and crispy pork belly.
In 2018, Taiwan opened the door to British pork for the first time and, since then, imports have grown healthily. So far in 2022, Taiwan has imported 93% more British pork than in the same period last year.
Press Release
For more information, please visit the event website HERE.