Job Purpose

The Creative Content Manager will play a key role in supporting the ongoing development, growth and marketing of this luxury brand with a particular focus on:

• Develop superior creative content for the Drive Market as well as “lookalike” markets
• Enhance consumer centricity fueling creative development with strong cultural insights gathered locally
• Ensure global brand consistency and adhere to high brand standards & guidelines

Responsibilities

• Collect brand strategy and guidelines for creative content development from central Brand Teams
• Gather requirements from Market Activation Managers and local marketers regarding creative content needs and local consumer insights
• Develop local creative assets based on global brand strategy and global big idea / CEP (Consumer Engagement Platform). Those assets can include:Local ATL Campaign (all media), Key digital assets, Strategic Limited editions (i.e. directly related to the Brand’s big idea) and related assets
• Share creative brief guidelines with local marketing teams for other creative assets
• Implement local PR and advocacy plans based on global ‘always on’ communication/PR plan
• Manage relationship with creative agencies and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc
• Liaise back with Brand Teams in HQ to ensure developments are on-brand and on-strategy
• Share content created with Drive market teams and with Market Activation Managers for broadcast
• People Management: 2 team members

Qualification

Academic & Professional experience required

• Graduate Degree with marketing or business management
• Professional experience: 8 years plus Marketing experience
• Specific Luxury Experience would be highly desirable
• Strong experience in developing global and/or local creative campaigns
• Successful creative execution track record preferably lifestyle & luxury brands
• Strong experience in leading creative development with multiple stakeholders, including agencies
• Experience working in the drive market culture, with strong understanding of wine & spirits category
• Local language fluent proficiency

Marketing functional skillset

• Creativity (Leading edge)
• Insights into Action (Leading edge)
• Digital Acumen (Leading edge)
• Project Management (Mastery)
• Influencing & Partnering (Mastery)
• Brand portfolio & strategy (Mastery)

Job Details

Seniority Level

Mid-Senior level

Industry

• Wine & Spirits