The New Job of PR: Protect (& Promote) Reputation With Big Data

In the complex media ecosystem that communications professionals must navigate, reputation is less about placement in earned media than it is about listening, analyzing and optimizing to control and shape brand messaging. In The New Job of PR: Protect (& Promote) Reputation with Big Data, communicators will gain an understanding of: The role of big […]

The Value of Premium Content

Corporate Communications and PR professionals face more and more challenges while monitoring media coverage and reporting sentiment and share of voice. With more news and channels than ever, keeping track of developments across all channels becomes more difficult. These tasks need more time and resources, as well as immediate response and reaction. Only those communicators […]