DIAGEO: Guinness introduces ‘Guinness 0.0’, the Guinness with everything except alcohol

Guinness 0.0 boasts the same beautifully smooth taste, perfectly balanced flavour and unique dark colour of Guinness, without the alcohol. The journey to launching Guinness 0.0 has drawn on Guinness’s proud 261-year history of innovation and brewing brilliance dating from 1759. A commitment to retaining the distinct character and taste of Guinness was central to […]

Diageo executive says diversity and inclusion must be a ‘business imperative’ if they are to make a difference

By Karen Peattie COMPANIES that view diversity and inclusion as a “business imperative” will be more successful and able to create a mindset for change than those organisations that look at the issue as a “tick-box exercise”, according to a senior executive at drinks giant Diageo. New York-based Danielle Robinson, director for alcohol policy and corporate […]

Diageo campaigns celebrated at the Marketing Society Brave Awards 2020

Our responsible drinking campaign ‘Guinness Clear’ received the Grand Prix, the highest honour for brands of the awards We were delighted to receive four awards and two highly commended accolades at the prestigious 2020 Marketing Society Brave Awards:  Guinness  Guinness Clear was the winner of the ‘Brand Communication’ category, also taking home the Grand Prix. Launched in 2019, Guinness […]

Johnnie Walker celebrates 200th anniversary with four exclusive releases

First crafted in a humble grocer’s shop, Johnnie Walker has taken blended Scotch whisky from the four corners of Scotland to the four corners of the world.  Johnnie Walker’s new bottlings, launching from October 2020, are a celebration of this incredible journey, pioneering spirit and dedication to quality that was started by John Walker 200 years ago. “Each […]

Diageo – Johnnie Walker is launching a new bottle that’s made out of paper

Johnnie Walker is introducing a 100% plastic-free bottle made of paper starting next year. The paper-based bottles will launch in the spring, according to a Johnnie Walker spokesperson, and will only be available in one size and variant of the whiskey. This comes as Diageo, the makers of Johnnie Walker, Smirnoff, and Guinness, announced on […]

Diageo Learning For Life Is Open For Applications!

The award-winning Diageo Learning for Life bartending and hospitality programme is now available virtually. The programme is free to participate and open to unemployed people across the UK. If you are currently unemployed or unable to work due to COVID-19 and you would like to prepare for your next career step – the Diageo Learning […]

Diageo creates the “Virtual Good Host Guide”

Providing people with top tips on how to be a great host in a virtual world. For people planning a virtual get-together with friends and family, we have launched the ‘Virtual Good Host Guide’, designed to provide tips on how to be the perfect online host. Through a series of short animations, the ‘Virtual Good […]

DIAGEO- Guinness announces €1.5 million fund to support communities in Ireland

Guinness will provide financial support to bar staff and vulnerable groups as we face unprecedented challenges from the impact of the COVID-19 Guinness announced the establishment of a €1.5 million fund providing support to communities affected by COVID-19 in Ireland. The fund will see €1.2 million go to support bar staff, alongside a further €300,000 […]