BCCT Joint Luncheon "Challenges facing today's Airline Industry" - Adrian Harley, Cathay Pacific Airways Ltd
2011-06-09
When: Thurs 9 June 2011, 12:00–14:00
Where: Grand Formosa Regent Taipei, 1F Noble House
(41 Chung Shan N. Rd., Section 2, Taipei / 台北市中山北路二段41號)
Cost: Members NT$ 1300/ non-members NT$ 1900
Includes: Lunch & free-flowing juice and wine
The British Chamber of Commerce in Taipei is honoured to host this joint business luncheon inviting Mr Adrian Harley, General Manager Taiwan & Korea, Cathay Pacific Airways Ltd to talk about the challenges facing the Airline Industry today. Mr Harley will touch upon:
A brief overview of Cathay Pacific, building up and marketing the brand
The challenges of offering a world-class service in such a competitive market
Airlines are bad business - the nature of the airline industry
Dealing with threats such as low-cost carriers
Assessing challenges specific to Taiwan
About the speaker
Adrian Harley graduated from Cambridge with a degree in Chinese Studies in 1988, after which he immediately joined the Swire Group. Mr Harley’s first job was Assistant to the General Manager Taiwan for Cathay Pacific Airways, and he has been with Cathay ever since. It was his particular pleasure to return to Taiwan after 18 years to take on his first boss's role. In the intervening years Mr Harley has worked across the globe including positions in Hong Kong, Penang, Colombo, Mumbai, Manila and Frankfurt.
