Diageo – Johnnie Walker is launching a new bottle that’s made out of paper
Johnnie Walker is introducing a 100% plastic-free bottle made of paper starting next year.
The paper-based bottles will launch in the spring, according to a Johnnie Walker spokesperson, and will only be available in one size and variant of the whiskey.
This comes as Diageo, the makers of Johnnie Walker, Smirnoff, and Guinness, announced on Monday that it was launching a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new sustainable-packaging company.
“We’re proud to have created this world first,” Diageo’s chief sustainability officer, Ewan Andrew, said in a press release. “We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking.”
The new bottle will be made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable. Per the National Oceanic and Atmospheric Administration, an American scientific agency within the United States Department of Commerce, scientists predict that nearly 8 million metric tons of plastic enter the ocean each year.