Guest Speaker:
Mike Jewell, TNS

Topic:
Stakeholder Relationship Management & Measurement

Over the past decade Stakeholder Relationship Management has become a major element in business strategy as senior management increasingly recognise that those organisations with the best relationships with their stakeholders – that is the groups with an interest or a stake in the company – have the best opportunity to differentiate themselves in the market place and build sustainable competitive advantage.

Of course, each company has relationships with many different groups of stakeholders: internal relationships with employees and relationships between employees and their superiors; and external relationships with customers, distributors, suppliers, investors, the media and the general public.

In seeking to manage these relationships, the first step is to measure them, to determine where the company is doing well and where it not doing so well. This knowledge base forms the platform for deciding future strategy.

TNS are the global leaders in the measurement of stakeholder relationships, using our proprietary TRI*MTM approach. We have recently completed a survey in Taiwan of 500 individuals islandwide, employees of different ages and in different types or employment. The objective of the survey was to investigate employee attitudes to their employers and to identify what aspects of their jobs they are satisfied with and what areas they feel their companies are not so good at. The results show that it is not just about pay and benefits. There are some interesting learnings about how companies could and should do more to improve their relationships with their staff and ultimately reduce levels of staff turnover.

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